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Should Brands Take a Stand?
During the last few weeks, there has been a lot of big news in the world. A mass shooting in Charleston, a ruling in favor of marriage equality and the upholding of Obamacare. As we read through our...
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Are Adults Going Crazy For Their Favorite Childhood Brands?
Most people in the licensing or promotions business will concur that there isn’t much out there that is truly “new” these days. Everything is either a rehash or a sequel. And while something truly...
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What’s the Deal with Free Content Streaming?
This past week I started watching my new favorite show, Jane the Virgin. Unfortunately, I was a little late to the game and the second season is starting in about a month. As a result, I decided to...
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If There Is No Advertising, How Will We Know What to Buy?
Throughout most of our lives, we have been exposed to advertising everywhere we have looked. TV has seen the bulk of spending, but print, radio and outdoor advertising were highly prevalent as well. As...
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What’s the Point of Entertainment???
Two weeks (and thirty years) ago, on October 21, 2015, Marty McFly and Doc Brown made history by changing the future. Marketers celebrated the special date via a number of fun stunts including limited...
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How Valuable Are Your Vacation Days?
We have written in the past about the importance of disconnecting from time to time. Napping, taking a walk, shutting off your phone after a certain hour in the evening are all great ways to avoid...
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What Were The Trends At Toy Fair This Year?
We don’t know about you, but we had a great time at Toy Fair this year! Hopefully you did too. As always, Toy Fair is a treasure trove of new trends and hot, upcoming brands and we thought it might be...
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Why Companies are Engaging Mobile Marketing, and Why Yours Should, Too
Today, we thank Sophorn Chhay for his guest post on the value of mobile marketing! Likely, your customers already have mobile devices. They’re probably use them daily, too. Reportedly, as many as 79...
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To Be Or Not to Be… Evergreen?
Every year at Licensing Show, I walk the aisles of the Mandalay Convention Center and marvel at the multitude of brands on display. As we prepared to launch three new promotional programs for Crayola...
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Defending Your Rights…
Many of you have probably seen in the trades that the Kardashian sisters have sued one-time licensee, Haven Beauty, and won. The manufacturer was found guilty of not obtaining approvals on licensed...
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